Always attentive to market feedback, Maurice Lacroix—renowned for delivering high perceived value—unveils new titanium versions of its Aikon Automatic and Aikon Automatic Chronograph.
This lightweight, strong, skin-friendly, and corrosion-resistant alloy adds an effortlessly cool, urban aesthetic. Offered in fashionable colors, these watches boast refinements, practicality, exceptional comfort, and excellence rarely found at this price point.
Since its 2016 debut, the Aikon—drawing inspiration from the 1990s CALYPSO collection—has stood out with its urban styling and refined finishes, becoming a champion in the competitive watch world.
The Aikon Automatic 42 mm in steel has been a sensation among style-conscious wearers who appreciate Swiss quality. Maurice Lacroix continues to engage with retailers and consumers to understand desires in luxury watches.
Now, the brand introduces new expressions of the Aikon Automatic 42 mm and the Aikon Automatic Chronograph 44 mm, crafted in titanium—a highly desirable material offering numerous benefits.
Due to its strength and lightness, titanium is a multi-talented material widely used in motorsport, aerospace, marine, and medical fields. Maurice Lacroix masterfully combines Grade 2 and Grade 5 titanium to accentuate visual contrasts, adding sophistication and style to each model and ensuring they stand out.
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